Looking for a versatile writer that imbues excellence into your project?
This portfolio is home to a selection of case studies with a few of my clients, including their goals, the project scope, the deliverables, and their review of my services. You’ll also find a comprehensive list of my favorite projects within a range of industries to provide a better sense of my breadth of experience.
If you have a question about my work with a specific industry or service and don’t see it represented here, don’t hesitate to reach out at hannah@hannahmckelson.com.
Content Writing + Copywriting
PORTFOLIO
Ongoing campaign copywriting support for Peet's internal brand studio.
Contributed top-performing feature publications to leading lifestyle magazine.
print publication
retail
Featured projects —
Website Copy for playful, minimalist brand voice for a visuals-heavy brand.
Website Copy & Case Studies for a strategic, intuitive marketing and design agency.
Marketing and Design Agency
EVENT & WEDDING PHOTOGRAPHY
Website Copyedit for driven, efficient, relational brand serving the publishing industry.
Created to Create
Providing script writing, copywriting, and social media management as a founding member of a faith-based creative collective.
Coming soon
PUBLICITY FIRM
Performed an audit and provided comprehensive editing services for Red Pencil’s website copy.
Wrote press releases for some of a PR agency’s top upcoming projects.
publicity
Conducted research and crafted pitch letters to support publicity efforts.
Provided ongoing social media support for Connected Dots Media and its clients.
publicity
Crafted web copy for a brand strategy and marketing agency’s rebranding. Wrote a number of case studies on their work.
Provided extensive white-labeled copywriting support for a brand strategy agency’s clients.
Brand Strategy
Developed and executed web copy for a nationally acclaimed DJ and MC.
Developed and executed web copy for a leading Maui entertainment company.
Entertainment
Collaborated with Thoughtful Human’s team to develop and write a guided journal.
Crafted a thoughtful “About” section for an Architectural Digest-featured startup.
Retail
Delivered copywriting and content writing services for a Silicon Valley tech company, including web copy, marketing collateral, social media copy, user guides, and more.
Executed copywriting and content writing services to support a financial technology company’s blog and social media content.
Tech
Pitched and wrote a number of travel articles for Sunset Magazine that were top performers for three months and counting.
Conducted multiple interviews and wrote articles for a PNW print publication.
Feature Writing
Wrote multiple articles on camping and the outdoors for a leading travel app.
Regular contributor to online California travel blog.
Feature Writing
Hi, I'm Hannah
Content writer, copywriter, and enthusiastic ally of passionate professionals and creative entrepreneurs.
Through strategy-driven storytelling, compelling creativity, and a commitment to representing brands with excellence, I help businesses build meaningful connections with their ideal clientele.
think we may be a good fit?
Let’s talk about how
I can support you
I know how important it is to partner with people who bring exceptional quality to everything they do.
That’s why I prioritize providing my clients with high-caliber systems, strategies tailored to their unique needs, and cornerstone-worthy copy to see their business through all seasons.
Let’s talk about how I can support
you
Follow on Social
Great work thrives in an ecosystem of passionate professionals. It’s my privilege to connect with creators, entrepreneurs, and visionaries working around the globe. Find me on any (or all!) of these social media platforms and say hello.
Keep It Professional →
Keep it Casual →
Keep it Curated →