Deciding to work with a website copywriter is one of the biggest decisions you’ll make when setting up or sprucing up your business’s online presence.
Your website is often the first touchpoint potential clients will have with your business, and you know that a polished design and professional photos are key. But the oft-overlooked website copy is the real workhorse of your site, working in tandem with the design to persuade ideal clients that you are the right person to work from or buy with.
For small business owners or solopreneurs who don’t have a robust marketing team, writing copy can seem like an overwhelming task, but it doesn’t have to be.
Establish Your Brand’s Voice
Running a business well means that every component of your brand needs to represent the highest level of professionalism.
Brand voice is a key part of this, representing your business in a way that is consistent with your product or service, ideal clientele, industry, and individual preferences. For many people, talking about their business comes naturally, but writing about it is something else entirely, especially for a major touchpoint like their website.
That’s where a professional copywriter comes in, becoming intimately acquainted with your industry, your expertise, and your clientele through strategic processes and market research. They are able to articulate your brand voice, striking a chord with the proper word choice and tone, and making sure that your brand sounds like you online.
Key Takeaway: Having an established brand voice that aligns with your industry and audience increases your perceived value and helps you resonate with paying clients.
As a professional, there are a handful of things you do well, really well. From running and operating your business, improving the client experience, and pursuing marketing endeavors– you have a lot of moving pieces and balls in the air.
And chances are, writing your website’s copy isn’t one of them. Whether it’s simply something that isn’t your forte, or an item on your ever-growing to-do list that you keep putting off, it’s easy to put this task on the back burner.
A website copywriter will come alongside you and, through their bespoke systems and processes, guide you through the project with maximum efficiency and quality. If you’re working with me, your only commitments are to 1) complete the onboarding questionnaires and 2) provide feedback for my revisions. Other than that, you can sit back, relax, and basically have web copy that wrote itself, freeing you up to manage other parts of your business that only you can handle.
Key Takeaway: Outsourcing your website’s copy to a trusted copywriter has two benefits: 1) entrusting a vital part of your business to someone who is highly qualified and 2) Frees you up to focus on the parts of your business that you excel at, giving you the best outcome.
Be SEO Savvy
Your business’s website isn’t just a digital home. It’s an essential component of your sales funnel that draws in qualified leads, turning them from site visitors into paying customers.
Just like a website is more than just a pop-up of your business, effective copywriting isn’t just a conversion tool. It passively magnetizes traffic from search engines like Google, leading them to your website where they can engage with your products or services. Even when you’re not thinking about it, it’s working for you and queuing up potential customers.
Professional copywriters are highly proficient in search engine optimization (SEO) and apply the best concepts and techniques to their writing. This ensures that:
- Your website targets the best keywords for your industry and audience, connecting you with quality prospective clients
- Your page’s copy is curated and strategic, with no redundancies (read: efficient)
- Your website’s copy strikes the magical balance between reading well, being on brand, and being optimized for keywords.
Key Takeaway: Copywriters don’t just write website copy. They are also on the cutting edge of SEO keyword research and integration, giving your website the best chance of ranking on Google and connecting with your ideal clients.
It takes somewhere between 1/20th of a second and 2.6 seconds for a visitor to your site to form an opinion about your business. And they spend a staggering average of 5.59 seconds looking only at a webpage’s written content.
To maximize this precious window of time, it’s essential that your website is efficient, impactful, informative, and, most importantly, establishes credibility. Whether you’re a brand strategist looking to partner with solopreneurs and creative entrepreneurs, a publicity and PR agency looking to connect with talented authors, or a photographer looking to book out their wedding season, it’s all the same: what you put on your website matters.
A website copywriter will distill the essentials of your business and conduct market research on your industry and target audience. This enables them to polish every single word of your website’s writing till it shines, keeping visitors engaged and motivated to book or buy with you.
Key Takeaway: Having a brand that radiates quality and professionalism at every touchpoint is essential for helping you stand out in your industry. By ensuring that your website (a main point of contact for the public) is beautifully and compellingly written, you’ll put your best foot forward and position yourself for success for years to come.
You know your business better than anyone else: the ins and outs, the key benefits, and the countless qualities that differentiate you from your competitors. If you’re looking for a collaborator to help you parse through all of this information and weave it into a cohesive whole that represents your brand well, we might be a great fit. Share your project details with me today.